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aligning your Sales STRATEGY WITH the New Buying Reality
Our comprehensive services are designed to help your team implement and master Buyer Enablement, transforming how you sell and accelerating your results.
Tailored Strategies for Transformative Growth
Inspire Your Team. Transform How They Sell.
Ensure Sales is Adopting and Integrating Buyer Enablement
Equip Your Team to Sell the Way Buyers Actually Want to Buy
Public Speaking
Inspire Change. Accelerate Sales.
Bring the transformative power of Buyer Enablement to your next event. Garin Hess, author of "Selling is Hard / Buying is Harder" and a recognized thought leader in B2B sales, delivers compelling keynotes and presentations. He shares actionable insights on why the traditional sales model is failing, how buyer behaviors have fundamentally changed, and the proven strategies for empowering your prospects and customers to buy more easily and quickly. Equip your audience with a fresh perspective and the motivation to embrace the future of sales.
Training
Equip your sales and presales teams with the skills and mindset for modern buyer enablement success.
Our training programs go beyond theory, providing practical, evidence-based steps to embed buyer empathy and buyer enablement into your daily workflow. We train your teams on the DEEP-C™ framework, teaching them how to:
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Internalize Buyer Empathy: Leave their world behind and think like the buyer
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Identify True Champions: Discern who will truly advocate for your solution internally.
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Map the Buying Group: Understand the diverse stakeholders and their unique concerns.
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Anticipate, Recommend, and Facilitate: Proactively lead the buying process by facilitating access to personalized content at just the right moment in the buyer journey
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Coach for Consensus: Coach the buyer as they sell to other stakeholders inside their org.
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Leverage Technology: Maximize the impact of AI and tools that enable self-directed buyer journeys.
Consulting
Tailored Strategies for Transformative Growth
Implement a powerful Buyer Enablement strategy customized to your unique organization.
Beyond general advice, our consulting services provide hands-on expertise to design and integrate a tailored Buyer Enablement methodology within your sales organization. We work closely with your leadership and teams to:
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Map Your Unique Buying Journey: Identify the specific stages and decision-makers relevant to your products and services.
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Optimize Content Strategy: Develop and organize personalized content assets (e.g. demos, FAQs, ROI calculators, implementation guides, social proof) that resonate with each stakeholder.
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Streamline Processes: Integrate buyer enablement principles and technologies seamlessly into your existing CRM and sales tech stack.
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Measure and Iterate: Establish clear metrics and a continuous improvement loop to ensure sustained results.
Let us help you forge a clear path to higher close rates and dramatically shorter sales cycles.
Assessments
Ensure Sales is Adopting and Integrating Buyer Enablement
Gain clarity on your current sales effectiveness and identify key areas for buyer enablement impact
Where are your deals stalling? Why are your sales cycles longer than they should be? Our comprehensive assessments provide a data-driven analysis of your existing sales processes, particularly focusing on how well you're enabling your buyers individually and as a team. We leverage insights from "Selling is Hard / Buying is Harder" to:
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Evaluate Current State: Pinpoint inefficiencies and missed opportunities in your buyer's journey.
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Analyze Stakeholder Engagement: Understand the depth and breadth of engagement across your buying groups.
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Benchmark Performance: Compare your sales metrics against buyer enablement best practices.
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Provide Actionable Roadmaps: Deliver clear recommendations and a strategic plan for implementing buyer enablement initiatives tailored to your most pressing needs.