We help your B2B sales organization shorten sales cycles and increase close rates by employing a singular focus on the needs of the modern buyer.

Buyer Authority is the world’s leading consulting firm on the new approach to B2B sales called “buyer enablement”. Our founder, Garin Hess, invented the term to describe a buyer-centric digital-first mentality and methodology that he discovered through several years of research and experimentation.

He combined the results of that work in his bestselling book “Selling is Hard / Buying is Harder: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle”.  Hundreds of organizations have leveraged these principles and methodologies and have seen dramatic results. 

At Buyer Authority we offer consulting, training assessments, and keynote speaking. Your account executives and solution consultants will learn to anticipate and meet the needs of the modern buyer. As they equip and guide the champion to more effectively sell to the other decision makers inside the target organization, this shortens the sales cycle by as much as 40% and increases close rates by as much as 25-30%.

LIke Amazon, Tesla, and Apple did for retail, those B2B organizations that make buying easier dramatically shorten the sales cycle and win more often.