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make b2b buying easier
watch sales follow
Traditional selling is outdated and broken. B2B sales today is more complex than ever with larger buying groups and limited access to decision-makers. With buyer enablement you equip your champion to sell for you, engaging other stakeholders earlier, shortening sales cycles and increasing close rates.
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At Buyer Authority, we help your sales org make the essential transformation to a buyer enablement approach--to sell the way modern buyers buy.
Get the definitive guide on buyer enablement
Garin Hess, Founder and CEO of Buyer Authority, is a serial tech entrepreneur who pioneered Buyer Enablement through extensive research and experience in B2B sales. He previously founded two software companies, three industry conferences, and two non-profits. Most recently, he led Consensus, a buyer enablement technology and the leader in Demo Automation. It's Product Experience Platform gives buyers the hands-on product experiences they crave. After stepping down as CEO in 2024, he now focuses on helping sales organization align their strategy with the new buyer reality.
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How Buyer authority™ helps you accelerate sales
When you make the buying process easier, the buying committee gets to a decision faster. That shortens the sales cycle.
We help your sales team close more deals by aligning your process with how modern B2B buyers and buying groups actually make decisions. Instead of selling, your account executives become buyer coaches who anticipate, equip, and guide the buyer(s) through the maze of the complex B2B purchase process.
Through our innovative Buyer Enablement strategies, including our proven DEEP-C™ methodology, we help your team reduce buyer friction, boost internal buying confidence, and speed up approvals. Whether you're looking for a keynote to inspire your team or a full consulting engagement to drive change, our QuickStart Implementation gives you the tools for your sales team to empower your buyers and shorten your sales cycles.
take charge of buying.
Let go of selling.
​Who is in charge of selling? Most would answer that the B2B sales team is in charge of selling, and the prospect and any accompanying decision makers (aka the buying group) are in charge of buying. But in reality, the B2B sales team should be in charge of buying, and the champion is in charge of selling, because they do the selling inside the organization. Change your focus, change the game.